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SEO Simplified ! |
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As the world is contracting into the web-world....an increasing amount of people are getting overwhelmed by the term SEO and its implications. SEO can make the difference between a success and failure for a shop relying entirely on the internet. SEO is the abbreviated form of Search Engine Optimization. It is the technology which can make your website's page rank higher in google and other search engines. So suppose if you are selling computers, and a user wants to buy them, he/she 'll google "computers", and will generally look in the top ten results in the search engine result pages...and if you are not among the tops you lost your client. That is where SEO will make the difference.
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Some simple steps to optimize your web pages for the search engines would make quite a difference in your page rank and push you higher in the SERP (Search Engine Result Pages). The first step would be to check what is your current page rank. |
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For that you can check out our utility : Check out Goolge PageRanktm |
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The way Google calculates its PageRank is not disclosed, so the only way to achieve higher page rank is via experience and experiments. A simple equation which emulates or rather is the base of the entire algorithm developed by Google is: |
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PR(A) = (1-d)+d(PR(m1)/L(m1)+PR(m2)/L(m2)+.....+PR(mn)/L(mn)) |
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| where PR(A) is the page rank of your page 'A |
| PR(mi) is the page rank of the pages which link to your site |
| L(mi) is the no of links on that page and 'd' is the damping factor |
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Not going to the technicalities of this equation, as this article is meant for a newbie, the essence of the equation is that your page rank increases as more and more pages link to your site, that is by linking to your site they say that your page is worth reading, and thus gets a higher page rank. Hence, to conclude it is important to have pages which have higher page rank and having less number of links from it, link to your websites. |
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Now, the catch 22 would be how to get other sites link to you? Beware there are many link farms available which can do this for you, or you can do it artificially, but this won't help cause if google detects any mischief it will penalize your site for it. The best way to get links to your site is to give quality content to the user. This will induce others to link to your site as your content is better than the rest. |
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The old trends for SEO are not quite working nowadays, sometimes back much importance was given to the meta tags in your html page, so seo engineers used to fill this tags with all the keywords, relevant or irrelevant. In the new age, we have a newer breed of search engines which can understand your content using the intricacies of Artificial Intelligence. This introduces the concept of Latent Semantic Analysis, which is a technique in Natural Language Processing, which analyzes relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. Using this the search engines create a Latent Semantic Indexing, which will be like emulating a human who ranks out the sites by reviewing them. |
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So, to work towards better search engine results would be to start making real content pages. That is the first step. Look forward to more on LSI and something called PR leak, which is the new buzz in Search Engine Optimization. Till then, if you've any query or doubt regarding SEO, or want any advice, contact us at contact@conceptneo.com. |
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